Editorial Policy
How we write, and what we will not claim.
This page exists because we write about minds, money and relationships, and anyone doing that owes you a clear account of how they work.
Last updated:
What we publish, and why
Every article starts with a real moment rather than a keyword. Someone cannot sleep because the same thought keeps restarting. Someone has an envelope they have not opened for three weeks. Someone is rehearsing a sentence they still have not said. We write about the moment first, and the tool second, if a tool genuinely belongs there at all.
If a page cannot help someone who buys nothing, we do not consider it finished.
Where the information comes from
We read published research, established health and consumer organisations, and practitioners who work in the field. When an article makes a factual claim, it links to a source you can check yourself, inside the sentence where the claim is made rather than in a pile at the bottom.
We do not invent statistics, studies, quotations or credentials. If we cannot support a claim, the claim comes out.
What we will not do
We will not diagnose anyone or suggest that reading a page can diagnose anything.
We will not present a printable as treatment for a medical or psychological condition.
We will not give financial, legal or medical advice, and we will not imply that a journal replaces a doctor, a therapist or a regulated debt adviser.
We will not write about self harm methods, eating disorder behaviours or medication guidance in any form.
We will not use forced positivity, and we will not tell you how to feel about your own life.
How the writing is made
Drafts are written by people, and where we use AI tools to help with research or structure, the result is rewritten, checked and approved by a person before it goes anywhere near the site. Nothing is published straight out of a machine.
Every piece is read aloud before publishing. If a sentence sounds like an advertisement rather than something a thoughtful person would say across a kitchen table, it gets rewritten. That is the whole standard, and it removes more sentences than any other rule we have.
“written by people”
“rewritten, checked and approved by a person”
“read aloud before publishing”
“it gets rewritten”
Who writes it
Rootlyn is a small studio, and the writing carries the studio's name rather than a borrowed expert's. We are not clinicians and we never present ourselves as clinicians. What we bring is care, plain language and a lot of rewriting.
Products in articles
An article mentions at most one Rootlyn product, and only where that product genuinely fits the problem the paragraph just described. Product links carry a sponsored tag so search engines and readers both know they are commercial. We do not fill articles with product blocks, because an article that exists to sell stops being useful, and a useless article sells nothing anyway.
Keeping pages current
Pages carry a last reviewed date. When we learn something that changes what a page should say, we change the page rather than leaving it and writing a new one.
When we are wrong
We correct it openly. The corrections page explains how.
The limit of all of this
A well made page can help you understand something and give you somewhere to put it down. It cannot know your situation, and it is not a substitute for a professional who does. If something you are carrying is bigger than a journal, please talk to someone qualified. That is not a failure of the tool, and it is certainly not a failure of yours.